When you want to engage in content marketing, you create a website and fill it out with content. Content is the information that you present to your niche audience for their benefit. It might answer a question, solve a problem or entertain them. Content can take many forms. Examples include text, videos, infographics, photographs or podcasts.
There are three essential things to bear in mind when you create your content:
The content on your website must have value. If you are not answering a question or providing necessary information for your reader or listener, they will not waste time going further into your website. You will have mere seconds or a few lines to show your audience that you have something important for them. Make it count. Posting irrelevant information will not help anyone or keep people around to see what else you have to offer. The attention span of an Internet reader or listener is extremely short. You must provide value in every post, from start to finish.
Coupon websites are notoriously thin on content. However, there are a few that provide great articles, tips, and background information on merchants that enhance the experience for the reader. CouponGo is one such website. There are travel tips, reviews, and ‘best of’ posts for hotels. Hotelcoupons.com is another great website in a similar vein.
Learn how to create excellent content. You will do yourself and your niche audience a disservice if you present poorly written and organized content. Learn basic writing skills that allow you to express your material clearly and expertly. If you cannot, then make use of aids such as editing software or a friend to edit your work so that it flows smoothly. Learn how to use graphics, photographs, and videos to support your text. The material must provide information in a coherent manner, or no one will spend time on your website, no matter how relevant. If you feel that you cannot create a good standard of content, and you can afford it, hire a content writer or buy content from freelance writers. If it is good, and you use it well, it could pay off in the long term.
Remember the human face of your niche audience. Most important of all, do not forget that you are not creating content for search engines or the website; you are creating it for people. Do not let the process of building your content become mechanical to the point where you forget that you have an audience consisting of real human beings. Use a computer, but do not become computerized. You want to build a relationship with the people who form your niche. Speak “to” your audience, not “at” them, and allow them to interact with you. Draw them in so that they will know you are trying to help them solve their problem.
These three points are the most important things that you need to remember as you build up your site. There are other technical aspects like SEO and keywords that you will learn as you go along, but providing value to a human audience with concisely crafted content is most important. When real people come to your Internet door looking for answers to their problems, they want value, functionality, and human interaction.