Contrary to popular belief, website templates are very professionally designed templates by professional designers and others.
Many people have a belief that website templates are just “cookie cutter” templates that all look and feel the same. Well yes and no. Some website templates are the same template but in various colors.
However, some templates are as different as night is from day. Very unique in the design and feel of the website.
Here a 4 reasons why you should definitely consider using website templates when building your next internet business.
Not all website templates are your so called “cookie cutter” templates. Most templates are unique and distinguishable from others designed even by the same designer. There are templates that are basics templates that only vary by color, theme, and web copy placement. This should not deter you because all templates are editable to fit your needs.
Templates can save you money. If you are not a web designer but can type in a word document then web templates may just be your answer for you internet business or businesses. Templates give you a visual guide to what your website will look and feel like. Yes, there is feel to a website.
Most basic HTML templates are easily edited in an HTML editor and by using a basic photo editing software program. This helps to keep cost low for the new internet business owner. Some computers have HTML editors like Microsoft FrontPage® included in a Microsoft package, which is a plus for the new web designer. If not, there are free HTML editors that can be downloaded to edit templates and a favorable HTML editor most designers like Adobe Dreamweaver®.
The website templates are already HTML coded with table placement, image placement, navigation, color schemes, header and footer, columns, and web copy placement. This gives the designer an indication of the flow of the web page and how others will see their web page. It’s all too easy to get stuck in your own little world, particularly if you run a small / Internet business from home. The best, most successful business people are constantly asking their customers for feedback, ideas and what else they can offer. This is just a sensible, good business discipline, but out of all the sites I subscribe to, very few actually do this.
Using a website template to create your website can speed up the process of getting your website on the internet quickly. If you are designing the website using a template, you have full control of the website and the timetable of completing the site and publishing the site. If you have a designer develop you site it may be weeks before your site is built and on the internet. It all boils down to “time is money”.
If you are thinking about setting up an online presence, getting the right website design is one of the most important decisions you will make. If your website’s main purpose is to either generate leads to be followed up or to generated revenue directly “off the page”, it is important that it looks as professional as possible and one of the quickest ways to achieve this is by having a custom web design created.
Of course Search Engine Optimization, Pay Per Click advertising and other website marketing techniques are important additional considerations, but your first step must be to ensure your website looks professional giving your visitors the feeling they can trust your company with their personal and credit card details, if selling off the page.
Creating your website design yourself may not be the answer. Unless you are employed as a web designer or have a designer’s “eye”, a homemade website will almost always looks amateurish and generally speaking, they do not inspire trust and confidence which is what you want you need if your your website is to generate leads or sales for your business.
Another common mistake people make is to use the default web design templates that comes with their web design software program (like Dreamweaver or FrontPage) or the SiteBuilder software that comes free as part of their web hosting account.
There is nothing inherently wrong with these standard templates, the problem comes when thousands of businesses use them. Think about it for a moment. If you visited a website that had a design exactly the same as one you had seen before, what would you think?
The same as anyone else would think – is this business legitimate? How long have they been running? Are they conmen that just threw up a website as quick as possible so they can grab as much money as they can before disappearing into a puff of smoke?
Even if you do not think these thoughts consciously, you will subconsciously and as a business person, there really is no need (or excuse) for putting visitors and potential customers into this mindset.
I want you to take a moment to think about this:
If you were going to setup a new shop or office in your local area selling your goods or services, would you copy another shop’s layout and design to save you time or money?
Of course not. Then why would you consider doing it for your online presence?
You must understand, the internet provides an opportunity for any business of any size to present itself as if it were a multi-million dollar company. A small mom and pop store in Chicago or a single person consulting service can appear as capable and professional as a Fortune 500 company, without needing to spend a fortune.
When a professional web designer creates a custom web design, your business receives a visual impact presenting a professional presence not only “wowing” your visitors but instilling trust and confidence so the visitor will hopefully become your customer. Presenting an amateur web identity simply will not cut the mustard.
Starting an online business creates enough challenges for business owners, so be smart and outsource the tasks you do not have the expertise or time to implement properly. Concentrate on the day-to-day operations of your business, like dealing with clients or orders – that is where you should spend your time. Let professional web designers do what they do best so you can move your business forward.
Designing a fully integrated, customer-focused website will enhance your profits. The purpose of your website can be exploited to its full potential by allowing experienced website developers to hone your concept into a polished cohesive web presence.