When you want to engage in content marketing, you create a website and fill it out with content. Content is the information that you present to your niche audience for their benefit. It might answer a question, solve a problem or entertain them. Content can take many forms. Examples include text, videos, infographics, photographs or podcasts.
There are three essential things to bear in mind when you create your content:
The content on your website must have value. If you are not answering a question or providing necessary information for your reader or listener, they will not waste time going further into your website. You will have mere seconds or a few lines to show your audience that you have something important for them. Make it count. Posting irrelevant information will not help anyone or keep people around to see what else you have to offer. The attention span of an Internet reader or listener is extremely short. You must provide value in every post, from start to finish. Coupon websites are notoriously thin on…
Frontpage used to be an HTML editor that was very popular. Even thought Microsoft no longer supports Frontpage, it continues to be quite popular in the business website community. Users need to ensure that their hosting accounts support Frontpage. If Frontpage is supported, they can upload their web pages directly on to the servers. However, Microsoft has decided to discontinue the development of this product. As a result, many webmasters are forced to look at different alternatives.
Content Management System (CMS) Options
The first alternative is to look at content management systems (CMS)
. There are many different types of CMS available. Some require you to pay a one time fee, some are subscription based, and some are free.
A commercial CMS can cost thousands of dollars and may be more appropriate for a large corporation. Such systems are meant to power huge sites (e.g. international sites).
For smaller businesses, subscription based CMS may be a good alternative. By paying a small monthly fee, you get to enjoy similar features as the large corporations. The…